New ideas sought for Loddon tourism

LODDON Shire Council will canvass tourism operators in a bid to generate new ideas for the sector.
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They have been invited to an information session at the Loddon Valley Business Network dinner next month.

It comes as the council starts work on a new five-year tourism strategy.

The council has appointed Wendy Holland from Bendigo-based consulting firm, Communityvibe, to help prepare the plan.

Loddon Shire Council tourism manager Robyn Vella said as the project proceeded, the council intended to keep one eye firmly focused on the recently completed Bendigo Region Destination Plan.

“The Bendigo Region Destination Plan encourages regional collaboration with neighbouring tourism areas such as Bendigo, Maryborough and Castlemaine, to maximise opportunities,” Ms Vella said.

The council will work closely with local tourism operators to ensure they voiced valuable suggestions and solutions to issues affecting businesses across the shire.

“Council is keen to identify how it can help develop local tourism operations and businesses which supply goods and services to the industry,” she said.

“A survey designed to gain feedback on tourism products, marketing tools and plans for growth, will be distributed to relevant businesses by the end of the month.”

Ms Vella said the council was looking forward to receiving a strong response to the survey so they could take on board a broad range of concepts and points of view when developing the five-year plan.

They will have a chance to air their suggestions at the February 16 dinner in Wedderburn.

Robyn Vella

Ms Vella said the council wanted to hear what type of support was required of those working within the tourism sector to achieve their future goals.”

“We’ll be looking at identifying key tourism assets across the shire including rivers, lakes, historical streetscapes, cultural heritage, bushland, rocks, quiet roads, accommodation, food, wine and events,” she said.

“We will then compile these suggestions as a foundation for the development of the five-year tourism strategy.”

Ms Holland will liaise with current tourism operators and service providers and people thinking of setting up a future enterprise.

“I’m interested to determine the level of support required to take tourism to the next level within the municipality,” she said.

“We believe that Loddon Shire provides some unique visitor experiences and opportunities not found elsewhere, and has the potential to deliver an even greater range of tourism products.”

Communityvibe is a sport, recreation and community planning company, specialising in working in partnership with agencies and communities in the development of strategic plans and feasibility studies.

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